Rating takes priority over 'quality' when it comes to television Essay

Rating takes priority over grapheme when it comes to telly programming provision. Discuss - Essay Examples, due to the introduction of innovative modalities such furrow Television, Satellite and Broadband Television and due to the multitude of channels available, the television industry worldwide has break down extremely competitive1.Broadcasters and channels, in order to maintain their position in the industry, often face a predicament as to whether to adopt an audience-oriented approach, thereby maintaining quality of programmes produced, or a market-oriented approach, focusing on ratings and the business generated and compromise on aspects of the final product2. In order to attract more viewers there is often a trade-off between quality and ratings thus jeopardizing program quality. This paper discusses the assorted measures of assessment of television programs including their quality and ratings, and elucidates whether ratings are prioritized over quality in the current co mpetitive era of television programming.Television conceive can be best described and explained as being pervasive in nature and television programmes have a significant impact on the lives of the viewers as they help the audiences in formulating their views, opinions and notions regarding various matters. According to Strivers (1994)3, mass media influences a significant role in shaping the public opinion and perceptions, in both a negative and a positive manner. This has important implications for the media, including the television industry as the media has to play a very responsible role in relaying constructive notions of the society only.In addition to that, peerless of the integral purposes of television programming is the provision of entertainment. Entertainment can be defined in some(prenominal) different ways. Gripsrud (2002) states that the purpose of provision of entertainment is to capture the audiences attention and making them so engaged in/by something, that we mentally leave our immediate surroundings to some extent (pg 276)4. The aforementioned(prenominal) discussion serves to underscore the importance